set up a practical content system

Step 1: Set a Realistic Content Schedule

Most people try to post too much, too soon, when expanding to new platforms. Instead, start with a low-effort schedule and build from there.

Here’s a simple way to begin:

📧 If you’re adding a newsletter: Commit to 1-2 emails per month.
🎥 If you’re adding short-form video (TikTok/Reels/Shorts): Start with 1 video per week.
🧵 If you’re adding Twitter/X or Threads: Aim for 2-3 posts per week.

🚨 Key rule: If it doesn’t feel sustainable, scale back—not up.

Step 2: Repurpose Instead of Reinventing

The easiest way to stay consistent across platforms is to turn one idea into multiple pieces of content.

Here’s an example repurposing flow:

🔹 Step 1: Start with a LinkedIn Post
→ Share a personal story, insight, or lesson.

🔹 Step 2: Expand It for a Newsletter
→ Take your LinkedIn post, add more context, and send it to your email list.

🔹 Step 3: Break It Down for Other Platforms
→ Twitter/X: Convert your post into a short thread.
→ Video: Record a 30-second take on the idea for TikTok or Reels.
→ Carousel: Turn your key takeaways into a simple PDF for LinkedIn or Instagram.

Example Workflow:
🎯 Monday: Post an insight on LinkedIn.
✉️ Wednesday: Expand it into a newsletter.
🎥 Friday: Record a short video summarizing the key idea.

By the end of the week, one idea has turned into three pieces of content across different platforms.

Step 3: Use a Simple Content Planning System

Instead of stressing over what to post, use a plug-and-play content system that makes posting automatic.

Here’s a 3-category system to rotate through each week:

📝 Story Posts: Share a personal lesson or behind-the-scenes experience.
📚 Value Posts: Teach something—an insight, tip, or framework.
💬 Engagement Posts: Ask a question or spark conversation.

Example schedule:

• Monday: Story post (LinkedIn)

• Wednesday: Value post (Newsletter)

• Friday: Engagement post (Twitter/Threads)

You can repeat this system every week—just swap in new topics.

🚨 Key Rule: If you ever feel stuck, pull from your past content instead of forcing new ideas.

Step 4: Automate What You Can

Automation isn’t about removing the human element—it’s about reducing friction so you can focus on creating.

🔹 Use scheduling tools (like Buffer!) to batch and schedule posts in advance.
🔹 Keep an idea bank (in Notion or a simple Notes app) so you never run out of content ideas.
🔹 Batch create content (record 2-3 videos at once, draft posts ahead of time).

The more you remove friction, the easier consistency becomes.

Action Items for This Week

✅ Set a realistic content schedule based on your bandwidth.
✅ Pick one LinkedIn post from the last month and repurpose it into at least one new format.
✅ Create a simple content plan for next week using the 3-category system (Story, Value, Engagement).

Why This Matters:

Showing up across platforms doesn’t mean doing more work—it means making your ideas work harder for you.

By creating a repeatable content system, you’ll not only save time but also stay consistent without feeling overwhelmed.

What’s Next?

Next week, we’ll talk about how to make content creation easier by building a bank of repeatable ideas—so you never run out of things to post.

Cheers 🥂 

The jobs

• Senior Content Marketer — Float. Apply here

• Senior Product Marketing Manager — Gelato. Apply here

• Marketing Manager — Clarify. Apply here

• Director of Content — Zenrows. Apply here

• Social Media Manager — DappRadar. Apply here

• TikTok Creator — Speechify. Apply here

• Fireflies.ai:

  • Community Manager. Apply here

  • Performance Marketing Specialist. Apply here

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