you’ve built momentum on LinkedIn—now what?

Why Expand Beyond LinkedIn?

While LinkedIn is an incredible place to build your brand, no single platform should be your entire strategy.

Here’s why diversifying matters:
🔹 Control: You don’t own LinkedIn, and algorithms change. Having other spaces to connect with your audience (like a newsletter) gives you more stability.
🔹 Reach: Your ideal audience might be active on LinkedIn—but they might also be scrolling Threads, reading newsletters, or watching YouTube.
🔹 Opportunities: The more places you show up, the more inbound opportunities—like partnerships, press features, and collaborations—will come your way.

But before you try to be everywhere at once, let’s start with a simple question:

Step 1: Define Your Next Platform

Instead of jumping onto every platform, let’s figure out where it makes the most sense for you to go next.

Ask yourself:
💭 Where do I naturally spend time consuming content?
💭 What format do I enjoy creating the most?
💭 Where does my audience hang out beyond LinkedIn?

Step 2: Choose a Platform That Aligns With Your Strengths

📧 Newsletter: Want a space that’s 100% yours? A newsletter lets you nurture deeper connections without relying on algorithms. Great for storytelling, insights, and audience-building.

🎥 YouTube / Short-Form Video (TikTok, Reels, Shorts): If you’re comfortable speaking to the camera, video is one of the best ways to build authority and engagement.

📱 Twitter (X) / Threads: If you like posting short, high-value insights and engaging in conversations, these platforms allow for quick and casual content sharing.

🎙 Podcasting: If long-form discussion feels natural to you, a podcast can help you build authority in your niche.

No wrong answers here—just choose one and commit.

Step 3: Repurpose Content to Make This Easy

Here’s how to extend your LinkedIn content onto a second platform without extra work:

🔄 Turn LinkedIn posts into newsletters → If a post performs well, expand on the idea and send it to your email list.
📹 Turn LinkedIn insights into short videos → Take a key idea and record a 30-second take for TikTok, Reels, or Shorts.
🧵 Break down a LinkedIn post into a Twitter thread → Share a summarized version of your best-performing content.

Example Workflow:
1️⃣ Post a personal story on LinkedIn.
2️⃣ Expand it into a newsletter issue.
3️⃣ Pull key insights for a Twitter thread or video.

This way, you’re not starting from scratch—you’re repurposing what’s already working.

Action Items for This Week

✅ Choose ONE platform to expand to beyond LinkedIn.
✅ Brainstorm 3 ways you could repurpose your LinkedIn content for that platform.
✅ Engage with 3-5 people on that new platform to start building relationships.

What’s Next?

Next week, we’ll dive into how to build a content system that keeps you consistent across multiple platforms without feeling like a full-time content creator.

Your brand is bigger than any single platform—let’s start making it work for you. 🚀

Cheers 🥂 

The jobs

• Demand Generation Manager — Toggl. Apply here

• Pitch:

  • Marketing Manager. Apply here

  • Content Marketing Manager. Apply here

• SafetyWing:

  • Product Marketer. Apply here

  • Head of Marketing. Apply here

• Product Marketing Manager — RevenueCat. Apply here

• Content/Social Media Manager — WOOX. Apply here

My first sponsored video 🥳 

I published my first sponsored video on LinkedIn! Check it out 👇️ 

Remember: always do your own research and take your time with applications. You got this!

Good luck with your search!