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Hey folks,
It’s been a minute — and I'm not going to do a big "I'm back" thing. What I will say is: this newsletter is shifting to Mondays now, and I'm building a system to actually keep it consistent. More on that soon.
For now, let's talk about the thing that's been on my mind all week.
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your content isn't a portfolio. it's a positioning tool.
So here's something I keep seeing — people posting content that's basically a highlight reel. Look what I did, look what I know, here's my experience laid out in paragraph form. And it never really lands the way they want it to.
But the people actually building careers from their content are playing a different game. They're making sure they come to mind when the right opportunity shows up — before the job gets posted, before the speaking slot opens, before someone pitches a collab.
I think of it as positioning versus performing. Performing is posting your resume, but prettier. Positioning is being specific about what you want to be known for, and then showing up around that thing enough that people start associating you with it.
And you don't need to post every day to do this. You just need the stuff you do post to point in the same direction.
Here's a gut check: scroll through your last 10 posts. Could someone who doesn't know you tell what you want to be known for? If the answer is "not really," that's probably a bigger issue than how often you're posting or how many people are seeing it.
Next week, I'll share a simple 3-post system that makes this way easier to actually do — without it eating your whole schedule.
Talk soon,
Tamilore
The jobs
Senior Community Manager — Buffer | $116,330 – $144,213 Apply ✨
Content Manager — Xapo Bank Apply
Marketing Copywriter — Wishpond Apply
Content Production Manager — Kinsta | $60,000/yr Apply
Senior Product Marketing Manager, AI — Circle | $140,000 - $160,000 USD Apply
(plus 2 other SPMM roles on the website)
Growth Marketing Manager — Aiwyn Apply
Field Marketing Manager — Supabase Apply
Remember: always do your own research and take your time with applications. You got this!
