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I had a breakthrough...
plus, 8 work-from-anywhere(ish) marketing jobs
Tamilore Oladipo
February 28, 2025
In partnership with
Hey folks,
For the past few weeks, we’ve been exploring how to grow your personal brand beyond LinkedIn—building a multi-platform presence, repurposing content, and staying consistent without burnout.
That led me to introduce The Authority Economy on LinkedIn, and people resonated with the concept.
But as I kept thinking about what authority really means, I had a realization:
Authority isn’t the economy itself—it’s the currency that drives it.
And this shift in perspective changes everything.
Let’s talk about why authority is the most valuable asset you can build today—and how you can start using it to your advantage.
Why Authority is the Currency of the Creator Economy
We’re experiencing attention scarcity.
👥 Job seekers are competing in global talent pools.
💼 Freelancers & consultants are battling for high-paying gigs.
🏢 Brands & industry experts are trying to establish themselves as major players.
No matter what space you’re in, the reality is the same:
🚨 People don’t have time to search for the best person for the job.
🚨 They default to the most visible, trusted, and recognizable option.
In this environment, authority is what gets you chosen. It’s what turns:
✅ Visibility into leverage
✅ Ideas into influence
✅ Content into career-defining opportunities
Why Authority Beats Every Other Growth Tactic
📌 AI will change content, but authority is a moat.
Anyone can use AI to generate content, but AI doesn’t replace credibility. The more authoritative you are, the more AI works for you—pulling from your insights, featuring your work, and surfacing your expertise.
📌 Attention is fragmented, but authority makes you stand out.
Algorithms change. Platforms shift. But when people see you as a trusted voice, they follow you across platforms. They seek out your content, no matter where you are.
📌 Authority converts attention into real opportunities.
Plenty of people are “visible” online. But authority is what turns that visibility into job offers, speaking gigs, and high-value partnerships. It creates inbound demand—so you’re not chasing, you’re choosing.
How to Start Building Authority Now
I’m going to break this down in detail in the coming weeks, but for now, here are three things you can do today:
✅ Start documenting your expertise. Share lessons, case studies, insights—even things you’ve learned recently. Authority is built through contribution.
✅ Be consistent. Authority isn’t built overnight—it compounds over time. The more you show up, the more credible you become.
✅ Engage in conversations. Authority isn’t just about what you say—it’s about where you show up. Join the right discussions, and you become part of them.
I’m excited to keep exploring how authority functions in careers, content, and business. Because as AI, content, and digital credibility evolve, authority is only becoming more valuable.
💬 What do you think? Have you seen authority function as a currency in your own career?
What’s Next?
Next week, I’ll break down how to start participating in The Authority Economy—so you can build visibility and credibility in a way that feels natural, not forced.
Until then, keep showing up.
Cheers 🥂
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