- Content-as-a-Career
- Posts
- pick the right formats (1)
pick the right formats (1)
plus, 5 work-from-anywhere(ish) marketing jobs
Tamilore Oladipo
February 07, 2025
In partnership with
Hey folks,
Congratulations—you’ve made it to Week 4 of the LockedIn on LinkedIn! 🎉
Over the past few weeks, we’ve focused on:
✅ Optimizing your LinkedIn profile.
✅ Building a consistent posting habit.
✅ Experimenting with new content formats.
Now, it’s time to reflect on your accomplishments, identify what’s working, and plan your next steps for continued growth.
This week, we’ll focus on analyzing your progress and creating a sustainable content strategy for the months ahead. Let’s dive in.
Step 1: Review Your LinkedIn Activity
Take 30 minutes to look at your LinkedIn performance. Here’s what to analyze:
Posts:
Which posts performed well? (Look at engagement: reactions, comments, shares.)
Which topics or formats resonated most with your audience?
Engagement:
Are you building relationships through comments and DMs?
Did any conversations spark new ideas or collaborations?
Profile Views:
Have profile views increased since you started posting more consistently?
Are you getting connection requests or inquiries from people in your target audience?
Step 2: Identify What’s Working
Look for patterns in your performance.
Questions to ask yourself:
Which content type felt the most natural to create?
Did storytelling posts or resource-based posts get more engagement?
Which content format (text, video, carousel, image) generated the most reactions?
Example Insight:
"I noticed that when I shared stories about lessons I’ve learned, I got more comments than when I posted tips-only content."
Step 3: Refine Your Strategy
Now that you have data, refine your approach to maximize your efforts.
Content Mix:
Focus on formats and topics that worked well, but continue experimenting with new ideas.
Balance storytelling, tips, and resource-driven posts to keep your content engaging.
Posting Frequency:
If twice a week felt manageable, stick with it.
If you’re comfortable posting more, increase to 3-5 weekly posts.
Step 4: Set Clear Goals for Q1 2025
Now’s the perfect time to set specific LinkedIn goals for the next three months.
Example Goals:
Grow my audience by 500 new followers.
Post 2-3 times weekly and engage with 5-10 posts daily.
Increase inbound opportunities (e.g., connection requests, speaking inquiries, collaborations).
Write down your goals and track your progress regularly.
Step 5: Plan Ahead with a Content Calendar
Consistency becomes much easier when you have a content plan.
Here’s how to create one:
Brainstorm 6-8 post ideas for the month ahead.
Schedule weekly themes (e.g., personal story, industry insight, tips).
Set aside time each week to write and schedule your posts.
Example Content Calendar:
Week 1: Story about a career challenge you overcame.
Week 2: Carousel post with 3 lessons from a recent project.
Week 3: Quick tip video on a tool or habit you use regularly.
Week 4: Reflection post inviting your audience to share their goals for 2025.
Action Items for This Week
📝 Review your LinkedIn analytics and performance.
🎯 Set 2-3 growth goals for Q1 2025.
📅 Create a simple content calendar for the next month.
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