- Content-as-a-Career
- Posts
- pick the right formats
pick the right formats
plus, 10 work-from-anywhere(ish) marketing jobs
Tamilore Oladipo
January 31, 2025
Hey folks,
Welcome to Week 3 of LockedIn on LinkedIn! 🎉
You’ve optimized your LinkedIn profile (Week 1 ✅). You’ve started posting consistently (Week 2 ✅). Now, it’s time to mix things up and make your content more engaging by experimenting with different formats.
Here’s the thing: people consume content in different ways. Some scroll for quick bites of inspiration, while others want in-depth insights. By trying out new formats, you can reach more people while keeping your content fresh and fun.
This week, we’re diving into content formats that help you stand out—and how to experiment with them without feeling overwhelmed.
Why Content Formats Matter
Visual variety stops the scroll: People are more likely to engage with posts that stand out visually.
Different formats serve different audiences: PDFs might engage readers, while short videos connect with watchers.
You don’t have to reinvent the wheel: Repurpose existing content into new formats to maximize impact.
Step 1: Try a Carousel (PDF)
Carousels (PDF posts) are great for breaking down complex ideas or sharing step-by-step insights.
How to Create One:
Pick a topic your audience would find helpful.
Example: “5 lessons I learned in my first year of remote work.”
Use simple slides (Canva is your best friend) with clean visuals and short text.
End with a CTA: “Which lesson resonates with you most?”
Why It Works:
Carousels encourage people to spend time engaging with your post, increasing visibility.
Step 2: Record a Short Video
LinkedIn videos don’t need to be Hollywood-level productions. A 30-second video sharing an insight or story can make your content feel more personal and relatable.
How to Start:
Choose a single idea to share.
Example: “One small mindset shift that’s helped me build consistency on LinkedIn.”
Record using your phone in good lighting.
Keep it authentic—don’t worry about being overly polished.
Why It Works:
Video builds trust. When people see and hear you, it strengthens the connection they feel.
Step 3: Share a Personal Image
Not every post needs to be a text wall. Pairing a personal story with a photo adds emotional depth and relatability.
How to Use This:
Share a behind-the-scenes moment: “Here’s my setup while I plan next week’s content.”
Pair a lesson with an image: “This photo reminds me of [lesson/story].”
Why It Works:
People love a glimpse into your life—it makes you human.
Step 4: Repurpose an Insight into Multiple Formats
Take one idea and share it in different ways.
Example Insight: “Consistency beats perfection on LinkedIn.”
Post 1 (Text): Write a short story about how you built a posting habit.
Post 2 (Carousel): Create a “3 Steps to Consistency” PDF.
Post 3 (Video): Record a 30-second video explaining why consistency matters.
Why It Works:
Repurposing saves time and reinforces your key message across formats.
Action Items for This Week
🎨 Create and share one carousel post on LinkedIn.
🎥 Record and post one short video sharing a story or tip.
📸 Pair a personal story with an image for a text + photo post.
🔄 Repurpose one idea across multiple formats.
Pro Tip: Start Small and Review
You don’t need to master every format at once. Try one new format this week, and reflect on how your audience engages with it.
Why This Matters:
Experimenting with formats isn’t just about standing out—it’s about discovering what feels natural to you and resonates with your audience. By stepping out of your comfort zone, you’ll keep your content fresh and engaging while building confidence in your creativity.
What’s Next?
Next week, we’ll wrap up the LockedIn on LinkedIn series with a guide on analyzing your progress and planning your content strategy for the months ahead.
Let’s get it 🚀
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The jobs
Content Marketing Manager — Deel. Apply here
Content Marketing Manager — Pitch. Apply here
Content Writer — Verbatim. Apply here
Content Manager — Slate. Remote w/ NA timezones specified. Apply here
CMO — Platform.sh. Remote w/ NA timezones specified. Apply here
Senior Technical Product Marketing Manager — Gradle. Remote w/ NA and EU timezones specified. Apply here
Technical Writer — Nethermind. Apply here
Growth Lead — Circle. Apply here
Affiliate and Influencer Marketing Manager — Xapo Bank. Apply here
Senior Paid Marketing Strategist — Typeform. Apply here
Several open roles @ Remote
Remote has several open roles that could be a good fit for someone. Check them out 👇️
How I created my media kit in Notion
My creator journey continues:
@tripleotami Created my first media kit (and secured one brand partnership-ish) #mediakit #brandpartnerships #brandpartner #mediakitexample #notion
Remember: always do your own research and take your time with applications. You got this!
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