get consistent

Step 1: Start Simple

If you’re new to posting, don’t try to go from 0 to 100 overnight.

• Commit to posting twice a week for the next month.

• Choose days and times that work for you. (Pro tip: Pick mornings when LinkedIn engagement is typically higher.)

Example Post Ideas:

• “Here’s one small lesson I’ve learned recently that’s made a big difference in my work.”

• “This week, I tried [new habit, tool, or strategy]. Here’s what happened.”

Step 2: Build Your Content Like a Story

A great LinkedIn post follows a simple structure:

1️⃣ Hook: Grab attention with a bold question, statement, or insight.

• “The biggest mistake I made as a manager—and what it taught me.”

• “Here’s why most LinkedIn posts fall flat (and how to fix it).”

2️⃣ Story/Insight: Share your lesson, experience, or idea in 2-3 short paragraphs. Keep it conversational.

3️⃣ Call-to-Action: End with a question or invitation to engage:

• “What’s a lesson that’s stuck with you?”

• “How do you approach [topic] in your work?”

Step 3: Get Comfortable with the “Cringe”

Sharing your thoughts online can feel vulnerable—but that’s how real connections happen.

• Embrace the imperfection: Your posts don’t need to be perfect; they just need to be honest.

• Think of each post as practice: Every time you share, you’re improving your storytelling skills.

Mindset Shift:
“Your content won’t resonate with everyone, and that’s okay. The right people will connect with it.”

Step 4: Plan Ahead to Stay Consistent

Consistency becomes easier when you plan your posts in advance.

• Set aside 30 minutes each week to brainstorm ideas.

• Create a simple content calendar with 2-3 posts per week.

• Repurpose: Turn insights from your past work, conversations, or even comments into posts.

Example Weekly Schedule:

• Monday: Share a personal story or lesson — keep it funny and light.

• Thursday: Post a tip or resource your audience will find helpful.

Action Items for This Week

📝 Write and post two LinkedIn updates: one story and one insight.
📅 Spend 30 minutes creating a simple content calendar for next week.
💬 Engage with at least 3-5 posts from others in your network—thoughtful comments build relationships.

Why This Matters:
Showing up consistently isn’t just about the algorithm—it’s about building trust and staying top of mind. When you post regularly, you’re not just growing your audience—you’re reinforcing your brand, your expertise, and your voice.

What’s Next?
Next week, we’ll explore content formats that help you stand out—from carousels to short videos—and how to experiment with them without feeling overwhelmed.

Let’s keep the momentum going! 🚀

The jobs

• Senior Director of Marketing — Kit. Apply here

• Technical Content Writer — Orderly. Apply here

• Managing Editor — GrowthX. Apply here

• Several. Roles. Open — Remote.

• Social Media Manager — Sahara AI. Apply here

The jobs, but location-restricted

• Lifecycle Marketing Manager — GitLab. North America-Remote. Apply here

How I pull ideas for LinkedIn using AI

If you want an endless well of inspo, here’s my hack:

@tripleotami

Remember: always do your own research and take your time with applications. You got this!

Good luck with your search!