a hack to make your posts unforgettable

Okay, I’ll admit it: sharing stories on LinkedIn sounds great — until you start second-guessing yourself.

“Does this feel professional enough?”
“Am I showcasing my expertise, or just rambling about my day?”

Here’s the truth: The best way to showcase your expertise isn’t by rattling off credentials or sticking to cold, polished posts. It’s by pairing your knowledge with relatable, personal stories.

Why? Because stories do what bullet-point lists and scanning patterns can’t:

• They make your expertise feel accessible.

• They help people remember what you’re saying.

• They create real connection and trust.

This week, let’s talk about how you can use storytelling to showcase your expertise without feeling sales-y — or like you’re just journaling in public.

Think about the best lesson you’ve learned. Chances are, it came wrapped in a story.

That’s because stories stick.

Stories ground your knowledge in real-life context, making it easier for people to see how your insights apply to them.

But here’s the bit that makes this advice frustrating, even for me: Not all stories will work.

If you’re only sharing random anecdotes or deeply personal reflections without finding a way to make connections to your expertise, your point might get lost.

To make your stories connect, you need to:

1. Tie them directly to your audience’s needs.

2. Use them to explain what you’ve learned, not just what you’ve experienced.

Let me show you how.

The 4-step story framework

1. Start with a problem your audience faces. Hook your audience by showing you understand their struggles.

• “When I started managing projects, I constantly underestimated how long small tasks would take. Sound familiar?”

2. Share a personal story that highlights the challenge. Let your audience see you in action—struggling, learning, and growing.

• “One week, I promised a client delivery on a Friday. By Wednesday, I was scrambling to meet the deadline — and learning an important lesson about timelines.”

3. Share the expertise you gained from the experience. This is where you bring the value. Share the insight or system that helped you overcome the challenge.

• “Since then, I’ve built a time-blocking system/integrated X tool into my workflow that keeps my projects on track. It’s not complicated, but it’s saved me countless headaches.”

4. Connect it to your audience’s needs. Make the story relevant to them by offering actionable advice.

• “If you’re struggling with project timelines, here are three quick tips to avoid my mistakes…”

Your expertise isn’t just in what you know—it’s in how you’ve learned it and how you can help others apply it.

How to apply

1️⃣ Pick a problem you’ve solved recently: Consider a challenge in your day-to-day work or industry that your audience might face.

2️⃣ Write the story in layers:

• Past: What was the challenge, and how did it show up in your life?

• Present: What’s the solution or lesson you’ve developed?

• Future: How can your audience use your insights to move forward?

3️⃣ Share it:
End your post with a question or call-to-action that encourages engagement.

• “What’s one lesson you’ve learned recently that helped you solve a tough problem?”

So… what’s one small story you could share this week? Do it and tag me—I’d love to see it!

The jobs

• Senior Product Marketing Manager — Remote. Apply here

• Product Marketing Manager — TimeDoctor. Apply here

• Senior Product Marketing Manager — Circle. Apply here

• Social Media Marketer — Stockpile. Apply here

• Campaign Manager — airfocus. Apply here

The jobs, but location-restricted

• Technical Product Marketing Manager — Sourcegraph. Apply here

• Content Marketing Manager — Selector AI. UK. Apply here

• Community Manager — door3. US, EU. Apply here

Rec of the week

Remember: always do your own research and take your time with applications. You got this!

Good luck with your search!